Google has announced a major change in the way the text ads appear on websites.

” Continuing these improvements, we’ve just changed our text ads slightly to help reduce accidental clicks. In the past, users could click on both the background and full text of an ad, but now they can click only on the title and URL of a text ad. By allowing users to click only on the ad title and URL, we aim to decrease accidental clicks, better aligning visitor behavior with their intent. Overall, the decrease in accidental clicks will keep users on your website, interacting your content, until they intend to click on an ad.”

This is something which will help both publishers and advertisers at the same time. For publishers, this means better user experience, because your visitors will not leave your page by clicking on the ads while browsing your page. For advertisers, this means, they can avoid visitors who reached their page clicking on the ads accidentally, and had no intension of visiting their page.

PS: Again something about google eh ? Yes, !! I am in love with google