Everything is going well in the Indian cellphone market, minus the news about scams on spectrum allocation. Overall, I am happy with how we use cellphones, again, minus the customer service that sucks most of the time.
But, is there room for improvement ?
Can we boost smartphone usage, using cell phone contracts, like in other markets around the Globe ? Now, don’t ask me what is the use of increasing smartphone usage. I have only one reason, a lot of Indians, like me wants to use smartphones but they are not affordable.
With contracts, the service providers will give you phone at a subsidized rate, if you sign a contract with them to use their network for say, next 12 months or so. Service providers will get their profit with the increased usage of data and by many other channels while you are using their service. Well, this may include some evil methods too, I am not sure. That is why I asked, do you think it is good for Indian customers. I dint mean to ask, is evil good for Indian customers though 
This is not just cellphones, netbooks with 3G simcard included, to stay connected 24/7 are going to be the next big thing, pretty soon, and then there are tablets like iPad coming in. All these things will be affordable if Indian service providers consider this option .. but as an Indian customer, are you ready for this game ?
5 comments ↓
Yes, if the service is cheap and they stick to the fine print.
In India once you sign up for any scheme, the service provider takes you for granted. If that doesn’t happen then I guess its cool.
The Indian user wont mind as long as the price is right. That is where the provider should play a major part. Something like giving the phone cheaper and tying the subscriber on a 1-2 year contract. Its a win – win for both parties.
but the questions is, will Indian providers be able to keep the service cheap and then get the subsidy money back from the subscribers ?
well, the question again is, is it going to be profitable for both parties considering Indian market at the moment ?
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